This project in my Advertising 2 class required us to take an existing project from our college career. I used my Puma fashion ads and needed to create ambient guerrilla ads with a social component. The Puma "Foils" are being launched, and the company placed giant shoes around various bus stops along with their print ads. Another tactic they used was placing foil footprints along cross walks, and they also changed public street lighting to coordinate with their shoe colors. I received some great suggestions, like adding the logo and possibly more shoes to the light installations.